PPC returns $2 for every $1 spent—a 200% ROI. (SearchEngineLand)
Mobile ad revenues reached a record $154.1 billion in 2022, up 14.1% year-over-year (YoY); mobile now has a 73.5% market share of total internet ad revenues.
(IAB, 2023)
Paid mobile YouTube ads are 84% more likely to capture viewer attention than traditional TV commercials.
(Google)
65% of small to mid-sized businesses run PPC campaigns.
(The Social Shepherd)
The statistics of total global purchases completed online have risen in recent times to 47%.
(Think With Google)
PPC ads are clicked by 60% of mobile users at least once a week.
(Techjury)
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PPC Management is like your personal assistant for paid ads. It involves crafting specific ad campaigns for platforms like Google Ads, managing your bids, and tweaking ads based on their performance to ensure they’re hitting your specific business goals.
PPC is crucial because it offers immediate, measurable results. It’s especially important if you’re launching a new product or targeting a specific audience quickly, as it allows for precise targeting and instant feedback on your campaign’s effectiveness.
PPC Advertising is like a targeted auction. You bid on specific keywords relevant to your product or service. When someone searches for these keywords, your ad has the chance to appear. You only pay when someone clicks, making it a cost-effective way to drive traffic to your site.
PPC offers immediate visibility with a cost for each click, ideal for short-term goals and targeted campaigns, while SEO is a long-term strategy, organically improving your site’s visibility over time without direct costs per visitor.
Keyword research in PPC is critical as it determines which search queries will trigger your ads. It involves identifying specific, relevant keywords that your target audience uses, balancing broad and niche terms to maximize reach and relevance.
Choosing the right PPC platform depends on where your target audience spends their time. For B2B, LinkedIn might be ideal, while consumer products might see better results on Google Ads or Meta, depending on your customer demographics and behavior.
