The Role of Social Media in Reputation Management
Brands are no longer in control of their narrative, reputation management has become more than just a buzzword—it’s a crucial aspect of a positive online presence and brand presence. Social media, once seen as just another marketing channel, is now the frontline for reputation management, giving brands an unprecedented opportunity to engage with their audience but also a potential minefield of reputational risks. In this comprehensive blog post, we’ll explore how social media has become integral to reputation management strategies, and how brands can leverage this platform to their advantage while safeguarding their image in the face of modern challenges.
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